SARA MACMILLAN

Qualitative, cross sector experience both UK and international; single and multi-market studies. Proposition and brand strategy specialism.

My lovely, chaotic, loud boys at home and my cheeky little dachshund Gus. Beautiful sunsets, sunflowers, exotic food with a crisp glass of wine, socialising with friends and holidaying somewhere new.

Ability to get to the heart of what consumers truly think, feel and believe to get to those nuggets that clients really love. Broad experience across multitude of sectors and research approaches; be it finance, retail, FMCG, clothing, healthcare. A focused eye for detail and a naturally inquisitive mind. Passionate for developing great client relationships.